The world is in turmoil so it’s obviously time to publish another catalog from my vintage shoe catalog collection. The lockdown can stop LeBron but it can’t stop vcleat.com.
This catalog takes us back to the spring of 1938 when Chicago based Florsheim Shoes was designing and manufacturing some of the best shoes in the world. The catalog was targeted to shoe retailers, not the general public. Unfortunately, it didn’t include a price list.
The shoes are amazing. Page after page. The Plaza and Savoy pairs must have been completely handmade. There are a variety of Rambler make ups. The French toe Rambler was a popular model that was made until 1979. Page 9 amuses me when it states that saddle shoes are “an old favorite that’s staging such a style comeback”.
People’s feet were smaller back in 1938. The largest size for many models was a 12 D. A few pairs could be purchased in size 13 or 14 for an extra $0.50.
What else was happening in 1938? One notable event was that the Captain dumped the Baroness, married a failed nun and hightailed it out of Salzburg to avoid time in the Kriegsmarine.
The catalog slogan is “For the man who cares”. I care. I do care to go back to the office. To wear grown up clothes daily. To shake hands. To have an in-person meeting. And if you are the elderly woman who yelled at me for passing within her six feet, again I am sorry. I do care.
Enjoy. Leave a comment if you care.